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March Matchbook Neon-lit Walking Tour | Tenderloin Museum

Back by popular demand, this neon-lit walking tour highlights neon signs, matchbooks, and the legacy businesses associated with them. Due to our last two sold-out tours, tickets are now available for a third Matchbook Walking Tour that we’ve added for Spring 2020 in limited quantities.For this program, join us for an evening tour through San Francisco’s historic corridors between the Tenderloin and Union Square. Randall Homan and Al Barna from San Francisco Neon will lead a walking exploration of Tenderloin matchbooks associated with legacy businesses and neon signs. Just like matchbooks, historic neon signs are a fascinating synecdoche of the small businesses they represent, and a window to the past explored through material culture.The tour features forgotten storefronts that are remembered vividly through vintage matchbooks. As twilight falls, the tour flows past a vivid collection of neon signs that serve as advertising and illuminated local landmarks.