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WILD + AIGA SF present Gender Neutral Design

Stereotypes and gender biases are ever present in our lives. We're stereotyped for the clothes we wear, foods we eat, and even the media we choose to consume. Design stereotypes and biases are no different. As designers, it's our responsibility to overcome these biases of what we unconsciously believe is "feminine" or "masculine."


In the design world, we have a mantra to "design for our audience." Therefore, if our audience is primarily women, it makes sense to use more "feminine" imagery, colours, typography, language... right? These are the gender biases that we need to work towards to overcome.


"I've been fortunate to experience working in industries where gender is more of a concept rather than a mandate. My experience designing in healthcare, fitness & now early education has been challenging and beautiful, due to the diversity of my audience. I've had the pleasure to lead projects and features that focus on improving someone's health for the long term, keeping in mind that similar to gender, personal health is also not the same for everyone. My current experience in early education has the potential to be most impactful, since the work my team and I are undertaking will be visible to a younger, more impressionable audience." K.Kotval