JBarrows Filling the Funnel Workshop San Francisco - Hosted by John Barrows

The Filling the Funnel workshop will teach you a specific structure of how to create sales-ready messaging that focuses on the specific personas you want to get meetings with and help you differentiate from your competition. We will then show you how to implement this messaging into proven call, e-mail and contact strategies that you can implement to drive immediate results.

Tickets include access to our 2019 Executive Priorities ($199 value). Lunch will be provided.

Questions about the San Francisco Workshop?

Questions about the San Francisco workshop, including team tickets or private training for your team? Get in touch with us here or contact Chris Merrill directly,

Workshop Agenda


  • The Death of the Average Sales Rep

  • Context over content

  • The Science vs the Art of Sales

  • Know Your Success Equation

  • The true process of Sales – AIDA


  • The details of account segmentation and prioritization

  • Your tailored, targeted and templated approaches to each segment

  • Efficient research to find the triggers/reason to reach out to your accounts

  • Setting up your social channels to listen and build your personal brand to your ICP

  • EXERCISE: Research to find triggers/reasons to reach out to one of your Tier1 target accounts


  • The Power Line and pros/cons of top-down versus bottom-up approach

  • Understanding the current top priorities and challenges of the executives you reach out to so you can speak their language

  • EXERCISE: Research the top priorities and challenges of the person you want to reach out to in the Tier1 account you researched in the previous exercise


  • The problem with most elevator pitches

  • Characteristics of effective ‘Attention Grabbers’ that earn interest in the first 5-15 seconds

  • Messaging Formula to generate multiple Attention Grabbing Statements you can use in your e-mails and calls

  • EXERCISE: Develop an Attention-Grabbing statement to connect with the trigger, priority or challenge you uncovered in the previous exercise


  • The optimal amount of personalization in an e-mail

  • E-mail examples and templates

  • LIVE APPLICATION: Develop and send an e-mail to a key executive at a target account using your ‘trigger’ and ‘Attention Grabber’ developed in the previous exercises


  • The difference between weak and powerful introductions over the phone

  • Breaking through the noise with calls and voice mails that get a response using the “Winning Call” structure


  • Defining your approaches so you can split test them to find out what works

  • The optimal contact strategy/cadence

  • Owning your calendar

  • Creating your routine to drive consistent results

What previous workshop attendees are saying

"Our pain points before the workshop were being active listeners and able to effectively handle objections. We worked through these during the workshop, and in our first 90-minute call blitz after the workshop, our team booked 29 meetings."

-Sales Development Associate, selling into the Healthcare Space

"I've been to a lot sales training in my 25year sales career. John and company absolutely crushed it today! Quiver’s restocked with new ammo and I’m recharged for the hunt again."

-Les V, 25-year Sales Veteran

About our Workshop Partners


SalesLoft is the leading sales engagement platform, helping sales organizations to deliver a better sales experience for their customers. More than 2,000 customers, including Square, MuleSoft, WeWork, and Dell, use the company’s category-leading sales engagement platform to engage in more relevant, authentic and sincere ways.

Headquartered in Atlanta, SalesLoft has additional locations in San Francisco, New York City and Guadalajara, Mexico. SalesLoft has more than 375 employees and was recognized as the #1 best place to work in Atlanta the past two years. The company was also named the 7th Fastest-Growing Technology Company in North America by Deloitte. For more information on SalesLoft and how to deliver a better sales experience, visit


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