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Social Media Advertising Seminars Spring 2019

Learn how to create awesome, effective Social Media Advertising campaigns. Minneapolis April 18 & 25 from 1 - 5 pm. 


We’ll cover the most powerful ways to leverage your social media presence, create compelling ads & messaging that will convert, and increase leads. Find your customers where they hang out most; Instagram, Facebook, Twitter, Snapchat, Pinterest, and others. Learn how to create compelling ads that convert and how to analyze your results so you get the most out of your campaigns. This class will cover advertising on social media exclusively and will not cover general social basics. 


Social Media Advertising covers the fundamentals of advertising as well as optimization and reporting:




  • Advertising on Facebook, YouTube, Instagram, LinkedIn, Twitter, Snapchat, and Pinterest




  • Properly set up & manage your social advertising accounts




  • Advanced targeting options including interest, custom and lookalike targeting




  • Find out how the increase in consumer mobile use affects your campaigns




  • Learn how to use the most effective images, copy and CTAs (Call-to-Actions) in your ads.




  • Advanced techniques including Facebook Ads Manager & Twitter Ads Editor




  • Social analytics reporting & engagement management




Social Media classes will be broken up into two classes: 


SM Ads Day One



  • Overall look at the importance of social media 

  • Facebook Advertising

    • Setting up an account, business account, ad manager



  • Instagram Advertising 


SM Ads Day Two 



  • YouTube Ads

  • LinkedIn Advertising

  • Twitter Advertising 

  • Snapchat 

  • Pinterest 

  • A look at Analytics and Reporting 



About your Social Media Advertising Seminar Leader:



Ted Kozlowski: Silicon Valley veteran and current President of DemandQuest, Ted Kozlowski is a seasoned technology, sales, and marketing executive. He’s been a featured speaker and teacher across the US representing companies such as Network Solutions, The Institute for Entrepreneurship at the University of North Carolina, Homestore.com, Computer Associates and many more. He has shared his expertise on social media strategy, Google AdWords Advertising, Google Analytics, and InBound Marketing with local chambers and at international conferences. He is also the current Mayor of Stillwater, MN. 


The DemandQuest Marketing Institute: the Twin Cities' only Google Certified Premier Partner offering complete digital marketing training. Unlike other companies who send trainers to Minneapolis for a week, we were founded and are based in Northeast Minneapolis. We have a stellar reputation and have been voted Best Digital Marketing Training for three years in a row. 


Testimonial: 



Besides getting a State of the Art Learning Experience about Social Media Advertising, Ted makes the class fascinating. I highly recommend “Demand Quest” to anyone needing to advertise online. Frank D - Edina Realty – Social Media Advertising Student