Marketing automation has fooled us into thinking we can push interactions along by pushing out information — whether wanted or not. Buyers taking control have challenged us to step up our game by becoming more finnicky about what qualifies as an inviting interaction. It’s time to realize that a monologue is not a conversation your buyers and customers crave. What they want is an honest and transparent dialogue. This means a conversation. But, somewhere along the way, we’ve forgotten how that works.
Join us on April 17th for drinks, appetizers, bocce ball and a meaningful dialogue about conversational marketing.
Joleen Emery | CEO & Founder | Big Raven Media
Graham Riley | Managing Director | Social Business Strategies
Nick Wassenberg | Director, Global Marketing - Demand Generation & Sales Development | Digital River