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Leveraging LinkedIn for Professionals

Leveraging LinkedIn for Professionals


LinkedIn™ is the world's largest professional networking platform. It's also one of the most influential social media networks, with more than 575 million members in 2018. That's a lot of potential contacts! Linkedin is a powerful tool that can be utilized to research new leads and contacts, build relationships, and demonstrate industry expertise.


In this workshop we’ll focus on how to use LinkedIn most effectively. You’ll learn:




  • Tips for creating a well-written profile that gives you maximum exposure




  • How to target potential contacts and connect in the right way




  • Why it’s important to connect strategically




  • How to position yourself as a valued resource and thought leader




  • Ways to boost your personal and professional brand




This digital marketing training covers core concepts of Digital Marketing such as Social Media Marketing, Content Marketing, and Digital Marketing Strategy.




This workshop will be presented by Wendy Shane.


Wendy Shane is President and founder of REACH Strategy, a digital marketing agency based in Salem, Massachusetts. She is a frequent speaker at Salem State University's Enterprise Center and local networking groups. REACH Strategy provides small businesses with the know-how, clarity, and confidence needed to increase visibility online, out market the competition, and drive sales. With an MBA and over 20 years of experience growing small businesses, Wendy learned the key to success isn’t how much time or money you spend managing and marketing your business, but how smartly you spend it.