Design//Work: How to Articulate the Value of Design to Non-Designers

Many designers find it difficult to talk about design and money, often assuming that their work should speak for itself. But like it or not, businesses and decision makers attach a value to creative work that can affect the entire design process, including the final creative work that gets approved.

Join AIGA SF as we discuss how articulating the value of design to stakeholders elevates a design team from order takers to strategic partners. Topics will include:

- How you can articulate design as value

- Measuring the ROI of design

- How to set design fees

- How to negotiate salaries

- How to include clients in the design process

- Giving persuasive presentations

- Becoming a strategic partner


Amy Stellhorn, Founder of Big Monocle

Amy is the founder and CEO of Big Monocle, an award-winning creative agency with offices in San Francisco, San Jose, Redwood City and Provo. She works with fortune 500 brands and specializes in strategic, high-level brand and campaign thinking. This year Big Monocle was named Small Agency of the Year by the DMA.

Getting to AIGA SF

Street parking is limited and the nearest parking garage is located at Sutter & Stockton. We encourage guests to use car sharing or take public transportation. We're located blocks away from the Montgomery BART station. We cannot accommodate bikes in our space, however, secure bike parking is located at the Embarcadero BART station, a 15-minute walk to our office.

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REFUND POLICY: We do not offer refunds. All ticket sales go directly to supporting AIGA SF programming and events.